ST. REGIS RESORT, FORT LAUDERDALE - CERO RESTAURANT

Promoting the opening of a signature restaurant at the Fort Lauderdale St. Regis (now Ritz-Carlton) was an excercise in strategic seduction. Launch materials were written and designed to convey the full flavor of CERO's innovative dining experience, which featured fresh regional seafood inventively prepared and a "delicious" ocean view from the dining room and patio.