BLOCKBUSTER VIDEO

When is a help wanted sign more than a help wanted sign? When it's hanging in the window of home entertainment retailer Blockbuster Video. I co-concieved this piece with one of my favorite art directors, Steve Saley, during Blockbuster's early growth years. The copy captures the personality and allure of the entertainment industry while the casting call visual features actual Blockbuster employees.

MEMORIAL FOUNDATION

A dominent force in providing affordable, high-quality healthcare in Broward County, Florida, Memorial Healthcare System owes part of its enviable financial stability to philanthropic support. This ad, which ran in local magazines and newspapers, struck a chord of recognition with readers in the market for an investment opportunity with meaningful, community-wide impact. Targeting a mature, affluent demographic, it puts the value of giving to Memorial through its foundations on personal terms: Investing in health and wellness in the community can enhance your financial health, too.