A dominent force in providing affordable, high-quality healthcare in Broward County, Florida, Memorial Healthcare System owes part of its enviable financial stability to philanthropic support. This ad, which ran in local magazines and newspapers, struck a chord of recognition with readers in the market for an investment opportunity with meaningful, community-wide impact. Targeting a mature, affluent demographic, it puts the value of giving to Memorial through its foundations on personal terms: Investing in health and wellness in the community can enhance your financial health, too.