NEXUS GREENHOUSE SYSTEMS

A leader in greenhouse design and construction since 1967, Nexus Greenhouse Systems had failed to differentiate itself from competitors as a unique brand. Working with PDI Communications (now BFW Advertising), we created an eye-catching campaign that helped the Nexus brand identity finally blossom as a greenhouse manufacturer who helps growers exceed their goals. Our approach: Exploit the power of fables to create legends and express useful truths by using them to promote the benefits of buying from Nexus.