ONE-HIT WONDERS

In a perfect world, a good creative idea gets to fuel multiple executions during the course of a successful long-term campaign. Alas - it's not a perfect world and some pretty enticing ads never hit the campaign trail. I've worked on my share of those one-shot assignments. Here's a few I still carry a torch for.

NEXUS GREENHOUSE SYSTEMS

A leader in greenhouse design and construction since 1967, Nexus Greenhouse Systems had failed to differentiate itself from competitors as a unique brand. Working with PDI Communications (now BFW Advertising), we created an eye-catching campaign that helped the Nexus brand identity finally blossom as a greenhouse manufacturer who helps growers exceed their goals. Our approach: Exploit the power of fables to create legends and express useful truths by using them to promote the benefits of buying from Nexus.