BOCA RESEARCH

Boca Research, Inc., a manufacturer of computer hardware products, needed an aggressive marketing campaign to gain exposure for leading-edge products like modems, video boards, memory boards and networking products. Positioning BRI as a high-tech, low-cost alternative to other hardware manufacturers, we helped the upstart company experience rapid growth in a highly competitive industry. The campaign won a silver at the 32nd Addy Awards, 4th District.