A chronic shortage of dental assistants prompted these ads for the Florida Dental Association. The approach was fun and informative to appeal to high school grads looking for a shorter route to a stable career in a professional environment.
Emboldened by the belief that offering people a clear-cut benefit in an engaging way is the juice that drives effective advertising, Alan Williamson is an award-winning copywriter who has achieved results in many targeted markets. Equally adept at creating high-impact work in print, broadcast, online and social media, he schemes tenaciously to deliver messages that inform, provoke, persuade and sell.
CONTACT
If you are interested in hiring Alan for a writing project, email alwilly@bellsouth.net. (Professional inquiries only.)