CITY OF HALLANDALE BEACH

Hallandale Beach, a quiet coastal community in the heart of South Florida's boom, needed strategic economic development to attract quality developers, lenders and businesses to their city. Working for Fort Lauderdale-based Ambit Advertising and Public Relations, I helped create a successful two-year marketing campaign for the city urging those who thought they knew Hallandale Beach to take another look. Aggressively promoting development opportunities that were among the best in Florida, the campaign resulted in 14 major projects receiving city approval or beginning construction.