UNITED WAY OF BROWARD COUNTY

The United Way of Broward County needed to overcome significant obstacles in rallying the community to contribute to its fundraising campaign. Prior feel-good campaigns were providing a diminishing base of contributors at the same time as competing charities were eroding the United Way brand. In response, our creative team at Ambit Marketing created a stark, hard-hitting campaign that positioned United Way as a leader in solving community problems that had reached disturbing new levels. The campaign boosted financial contributions and won a silver at the 2002 Addy Awards, 4th District.