Encouraging people to return their Census forms takes communication, cajoling, reassurance and (sometimes) a song. My creative director at Ambit Marketing asked me to write something that would grab attention and promote the importance of Census participation. I penned this parody of the beloved 1962 Token's hit "The Lion Sleeps Tonight" renamed "Let's Make Our Future Bright." (May the sacred song gods have mercy on my soul.)
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ABOUT ALAN
Emboldened by the belief that offering people a clear-cut benefit in an engaging way is the juice that drives effective advertising, Alan Williamson is an award-winning copywriter who has achieved results in many targeted markets. Equally adept at creating high-impact work in print, broadcast, online and social media, he schemes tenaciously to deliver messages that inform, provoke, persuade and sell.
CONTACT
If you are interested in hiring Alan for a writing project, email alwilly@bellsouth.net. (Professional inquiries only.)