NEXT DOOR COMPANY

Next Door Company, the only U.S. manufacturer exclusively dedicated to making stainless steel doors and frames, needed to grow residential and commercial sales. We created an ad campaign that used unexpected images to dramatize product and service strengths and convey educational messages about the benefits of stainless steel. The campaign, which won a gold at the 2004 Addy Awards, Fourth District, had a dramatic impact on sales and sharpened Next Door's brand identity as the premier source of stainless steel doors.